Privacy Policy for

The Definitive Guide to London
(www.thedefinitiveguidetolondon.co.uk )

Please find below the privacy policy for The Definitive Guide to London site which shall be deemed to be incorporated into these terms and conditions.  Your privacy is very important to The Definitive Guide to London ("we" or "us"). 

We collect personal information from our users to provide them with a range of services, to increase the efficiency of our sites, to identify personal preferences, for market research and for record keeping purposes. We may use this information to tell you of changes to the site (and any changes to this policy will be posted here).

We may also use the information to communicate with you and to let you know about products and services in which you may be interested.

When do we collect data?  
We can collect data on you from a variety of different sources these include.  
1. When you purchase products or services from the site;
2. When you become a subscriber to our Newsletter;
3. When you speak to our customer services staff;
4. Via implicit data capture measures such as studying which pages you read the most and the use of cookies.
In any of the above cases the data we collect could be personal data.

Information collected about you and how we use it?
1. As a user of The Definitive Guide to London, we may ask you to provide us with some personal information such as your name, email address. We also ask you to choose a login name and password in order to access some of our services.
2. We collect your credit card number and expiration date to order and book a flight, hotel, car rental etc.
3. We would use your phone number if we need to contact you urgently (for example if you had made a mistake entering your email address).
4. We collect and store your credit card information in our internal database. Only authorized staff have access to this information and the same is stored and protected by firewalls and intrusion detection systems to prevent any unauthorised access.
5. We log domain names and/or IP addresses, and browser type for our internal site traffic statistics. IP addresses, etc. are not tied to personally identifiable information.
6. We request details of affiliate’s websites to ensure the suitability of such websites.
7. We do not sell, rent or trade your personal information to third parties for marketing purposes without your express consent.  

This site contains links to other sites that we are not partnered with, however, The Definitive Guide to London is not responsible for the privacy practices or the content of such Web sites. They use your information only for supplying the service they offer, and may not use your personally identifiable information for anything other than the primary purpose for which the information was collected.

Cookies 
A cookie is a small text file that our site may send to your hard drive when you are logged on to the exploringbritain.com site. When you next visit us, our site may request the retrieval of one of these cookies, and the information received will personalise our content, offers and services to suit your individual travel preferences. When you visit The Definitive Guide to London we collect information about your computer and assign you a "cookie" (a small, unique identifier text file). You do not provide this information, it is collected automatically as a means of supporting your visit to our site. This cookie does not contain any personally identifiable information. You can always choose to not receive a cookie file by enabling your Web browser to refuse cookies or prompt you before accepting a cookie. Be advised that, by refusing to accept a cookie, you will not be able to access many travel services and planning tools offered by The Definitive Guide to London.
 
Third Party Cookies
The third-party advertising companies may also employ technology that is used to measure the effectiveness of ads. They may use this anonymous information about your visits to this and other sites in order to provide advertisements about goods and services of potential interest to you. No Personally identifiable information is collected during this process. The information is anonymous and does not link online actions to an identifiable person.
 
Computer information
The Definitive Guide to London collects certain technical information from your computer each time you request a page during a visit to the site. This information is collected from your computer’s Web browser to enhance your experience on our site and may include your IP address, operating system, Web browser software (e.g., Netscape Navigator or Internet Explorer), screen resolution, and referrer Web site.

Sharing the information our Site gathers/tracks
When you reserve or purchase travel services through The Definitive Guide to London we provide information about you to our a third party. To process your order we will share some of your personally identifiable information with the airline, car rental agency, hotel, or other involved third party. We will provide only the personally identifiable information necessary to ensure the successful fulfilment of your travel arrangements. If you choose to pay with a credit or debit card, we also pass your card details to our bank for authorisation of the transaction and for payment. We do not sell customer names or other private profile information to third parties and have no intention of doing so in the future.
 
Our Opt Out Policy
You can un-subscribe from travel offers by email at any time by following the instructions at the bottom of the newsletter, or by sending a blank E-mail.

Links
Our site provides links to other sites. When you click on one of these links, you are leaving our site and entering another site that we do not control and for which we cannot be responsible. You should carefully review the privacy statements or policies on any other site that you visit because those privacy statements or policies will apply to your visit to that site and may be very different from our policy.

Changes to our Privacy Statement
If we are going to use your personally identifiable information in a manner different from that stated at the time of collection we would notify you via email. You will have a choice as to whether or not we use your information in this different manner. In addition, if we make any material changes in our privacy practices that do not affect user information already stored in our database, we will post a prominent notice on our web site notifying users of the change. In some cases where we post the notice, we will also email users, who have opted to receive communications from us, notifying them of the changes in our privacy practices.

Your consent
By using this web site, you agree that we may collect and use information as described in this policy. We will always make clear how we do this, and allow you to tell us whether and to whom your information may be disclosed. To comply with British and European Union laws, we have to make clear that your details may be supplied to third parties, possibly outside the European Economic Area. Information may also be sent outside the European Economic Area for processing, either by ourselves or by other companies. By using this site you consent to both of the above types of transfer.

Correcting or updating your information
Should your personal information change (e.g. your postcode), or if you no longer want services you have signed up for, email Privacy Officer requesting that we correct, update or remove the data you provided. If you need to Modify or Change your personal details after you have made a purchase on the site please contact us as soon as possible.   If you have any questions or concerns about the information we hold about you, you can also contact us
 
Third Party Advertising 
The ads appearing on this Web site are delivered to you, on our behalf, by our Web advertising partner. Information about your visit to this site, such as number of times you have viewed an ad (but not your name, address, or any other personal information), is used to serve ads.  

This policy is effective as of the 1 December 2008 

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